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Public Information Representative

UCI Series Concepts

Class Specifications - D.10
Senior Public Information Representative - 7671
Public Information Representative - 7672

May, 1972

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SERIES CONCEPT

Public Information Representatives perform or supervise public information
liaison and writing duties as the public representative for a broad area 
of a campus or Universitywide public information program; and perform other 
related duties as required.

Public Information Representatives establish and maintain liaison with
press and broadcasting media, for the purpose of reporting and publicizing 
administrative and academic information, technical or scientific advancements, 
cultural and scholastic events and other University activities; advise 
administrative, academic, and professional research personnel on policies 
and practices for disseminating public information; prepare technical 
material for release, using judgment as to whether the material is newsworthy 
and complies with University policy and the policy requirements of outside 
agencies; prepare news releases, magazine articles, radio/T.V. scripts, and 
speeches; plan, write, and edit manuscripts for publication; and may 
supervise other professional or sub-professional personnel in the public 
information activities of a campus or a major teaching and/or research 
organization.

                     CLASS CONCEPTS

Senior Public Information Representative

Under general direction, incumbents perform highly difficult and responsible 
work (1) in the selection, dissemination, and interpretation of news and/or 
feature materials, and of materials that inform the public as to the 
availability of programs and/or (2) in the writing and editing of reports, 
articles, speeches, monographs, and grant applications for major teaching 
and/or research organizations.

Examples of assignments allocated to this level of difficulty and
responsibility are:

         Public Information Representative in a campus Office
         of Public Affairs, with responsibility for the campuswide 
         television news film and radio tape service programs 
         for statewide distribution, in addition to an assignment 
         of a broad segment of the campus information program.

         Public Information Representative in charge of the
         campus Office of Public Information or a large
         Extension Publicity Program where the program efforts
         require two or three full-time professional staff
         members in addition to clerical staff; or assistant
         manager of a campus Public Information Office in a
         larger staff, where the magnitude of the program and
         effort requires substantial sharing of the managerial
         responsibilities.

         Public information Representative for a broad segment
         of campus departments and activities with responsibility 
         for maintaining liaison with University staff and with 
         news media, based on technical knowledge and an 
         understanding of advanced teaching and/or research
         efforts.

The Senior Public Information Representative is most often a supervisory
position responsible for training and reviewing the work of writers at a 
lower level and/or communications production personnel.  Nonsupervisory
Senior Public Information Representative positions can be distinguished
from the Public Information Representative positions by the amount of
supervision received and the incumbent's recognized expertise in a 
particular discipline or area.

Public Information Representative

Under direction, incumbents perform difficult professional activities,
as described in the Series Concept.  They are expected to carry a major
assignment within the campus or other information program, with the full
range of duties suggested.  The assignment requires sensitivity to
University policies and high degree of skill in handling of news media
inquiries.


                           MINIMUM QUALIFICATIONS

Senior Public Information Representative

Graduation from college with a major in journalism, communications, or
an allied field, or in a subject area related to the public information
and writing specialty, and professional writing ability demonstrated by
at least four years of professional writing for newspapers, magazines,
radio, or T.V.; or an equivalent combination of education and experience.

Public Information Representative

Graduation from college with a major in journalism, communications, or
an allied field, or in a subject area related to the public information
and writing specialty, and professional writing ability, demonstrated by,
at least three years of professional writing experience for newspapers,
magazines, radio, or T.V.; or an equivalent combination of education
and experience.

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