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Program Promotion Manager

UCI Series Concepts

Class Specifications - D.10
Program Promotion Manager II - 7675
Program Promotion Manager I - 7676

March, 1973

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SERIES CONCEPT


Under general direction, the Program Promotion Manager manages the 
publication, publicity and direct mail advertising programs for the campus 
operation of University Extension; and performs other related duties as 
required.

Incumbents plan and arrange for the production and distribution of bulletins,
brochures and special publications used to publicize and promote courses and
special programs; prepare news releases, magazine articles, advertising copy,
radio and television commercials and public service materials; develop and
maintain mailing lists and carry out the direct mail program; make press
coverage arrangements for conferences and programs; recommend the most 
efficient use of promotion services for the over-all program; develop and 
maintain a working relationship with offices, groups and agencies within the 
University and the community to facilitate program promotion objectives; 
consult with University Extension officers on general public relations 
policies and long-range plans and directions; prepare and control departmental 
and printing budget, and supervise other professional and related personnel 
such as editors, writers, and artists.



                             CLASS CONCEPTS


Program Promotion Manager II

Incumbents manage a large program promotion department, typically requiring
the assistance of four or more full-time-equivalent professional employees
engaged in the following: copy writing; design, artwork and layout of 
publications, preparation of advertising copy and news releases; or the 
development and operation of a direct mail program.


Program Promotion Manager

Incumbents manage a program promotion department and provide professional
service in the area of publication production, publicity, and advertising,
typically including supervision of part-time or free lance professional
assistants.



                       MINIMUM QUALIFICATIONS

Program Promotion Manager II

Graduation from college and five years of related experience; or an equivalent
combination of education and experience.

Program Promotion Manager I

Graduation from college and four years of related experience; or an equivalent
combination of education and experience.


Note: A Master's degree in a related field may be substituted for one year
      of the required experience.

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