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Producer-Director 

UCI Series Concepts

Class Specifications - D.15
Managing Producer-Director - 6211
Principal Producer-Director - 6212
Senior Producer-Director - 6213
Producer-Director - 6214
Assistant Producer-Director - 6215

February, 1978

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SERIES CONCEPT

Producer-Directors perform professional-level duties in the design, planning,
production, writing, editing, directing, staging, evaluating, and distributing 
of instructional programs in a campus instructional media center, learning 
resource center, or related department, and perform other related duties as 
required.

Incumbents typically consult with clients and content specialists during the 
project development to determine the instructional goals and objectives of 
productions; assist faculty in designing instructional media materials; 
prepare film, videotape, and multimedia treatments, storyboards and outlines; 
write scripts; coordinate the production crews and equipment used for studio 
and remote television or motion picture productions; coordinate and direct 
audio-visual multimedia presentations; and plan production activities.

The series is characterized by the application of educational principles, 
through the use of procedures and techniques of television, motion picture or 
audio visual production and directing; by the educational applications of 
television or motion picture programs; by editing and script writing 
techniques and principles; and by application of production equipment such as 
cameras, lights, sound recording and mixing, editing, projection, and other 
related equipment.

                           CLASS CONCEPTS

Managing Producer-Director

Under general direction incumbents coordinate media production activities; 
evaluate requests for audio-visual productions; plan, develop, and initiate 
projects and assign tasks to professional staff; manage the budget, monitor 
expenses and assist the department head in policy and personnel matters; and 
are assigned responsibility for production and distribution of contractual 
agreements and copyright clearances.

Typically at this level, incumbents plan instructional materials and program 
content; approve production schedules and content; originate and research 
highly technical and complex program topics; determine staffing and operating 
policies; investigate and approve adoption of new methods of production; 
safe-keep all equipment; and may consult with other public agencies and non-
profit organizations in the production of multi-media productions.

Principal Producer-Director

Under direction incumbents develop, plan, schedule, and supervise the planning
and production of motion picture, multi-media, audio-visual or television 
schedules and programs; plan content of productions; prepare budgets for 
assigned productions; and estimate costs of programs for clients.

Typically at this level, incumbents supervise the quality and quantity of 
television, multi-media, audio-visual, and motion picture productions; confer 
with faculty about program plans; serve as technical consultant on script 
development, studio and remote production problems; oversee the preparation of 
scheduling to minimize production conflicts and maximize utilization of 
facilities; supervise the maintenance of a videotape library; monitor 
expenses; may prepare study guides to facilitate rental of programs and film; 
and supervise and train lower level Producer-Directors.

Senior Producer-Director

Under general supervision incumbents produce multi-media programs and assist
faculty in designing instructional materials; coordinate, review and evaluate
productions; prepare cost estimates; recommend equipment purchases; and 
produce and direct television film or multi-media presentations.

Typically at this level, incumbents confer with content specialists, 
instructional design experts, and faculty to determine goals and objectives 
in instructional programs; research topic and prepare script outlines; write 
dialogue; survey locations; supervise scenery construction; coordinate 
photography, lighting, graphics, scene design, sound and special effects; 
synchronize sound tracts with motion pictures; and may supervise and train 
lower level Producer-Directors.

Producer-Director

Under supervision, incumbents prepare film and multi-media outlines, write 
scripts and assist in the planning of production activities; are assigned 
responsibility for program quality and completion; assist in the preparation 
of production cost estimates; and review and evaluate productions.

Typically at this level, incumbents assemble, install and plan the use of 
television, motion picture, or other audio-visual equipment; design and order 
visual materials for assigned productions; work directly with clients in the 
design and execution of programs; prepare outlines and shooting scripts; 
direct studio crews; edit film or audio-visual tape, and mix sound for final 
product; may operate camera and other equipment during production staging; 
arrange for facilities, locations and sets for filming or taping; synchronize 
and edit film and tracts; and may assign and check work of support staff.

Assistant Producer-Director

Under close supervision, and in a training capacity, incumbents assist in the 
production, writing, editing, and staging of audio-visual multi-media 
presentations; assist in the preparation of scripts and in the selection of 
tape composites; and assist in the control of equipment and props.

Typically at this level, incumbents assist in the installation and operation 
of television or motion picture equipment; order and procure props, costumes, 
make-up, lighting and other equipment; construct and finish staging devices; 
transport, set up, and may operate cameras, television monitors and other 
audio-visual equipment; assemble film for cutting and viewing; edit film, and 
assist in the scheduling and maintenance of equipment.

                         MINIMUM QUALIFICATIONS

Managing Producer-Director

Graduation from college with a major in instructional media or communications 
or a related field; and four years of professional media production 
experience; or an equivalent combination of education and experience; and 
knowledges and abilities essential to the successful performance of the duties 
assigned to the position.

Principal Producer-Director

Graduation from college with a major in instructional media or communications 
or a related field; and three years of professional media production 
experience; or an equivalent combination of education and experience; and 
knowledges and abilities essential to the successful performance of the duties 
assigned to the position.

Senior Producer-Director

Graduation from college with a major in instructional media or communications 
or a related field; and two years of professional media production experience; 
or an equivalent combination of education and experience; and knowledges and 
abilities essential to the successful performance of the duties assigned to 
the position.

Producer-Director

Graduation from college with a major in instructional media or communications 
or a related field; and one year of professional media production experience; 
or an equivalent combination of education and experience; and knowledges and 
abilities essential to the successful performance of the duties assigned to 
the position.

Assistant Producer-Director

Graduation from college with a major in instructional media or communications 
or a related field; or an equivalent combination of education and experience; 
and knowledges and abilities essential to the successful performance of the 
duties assigned to the position.

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